Service 02 · From $1,500/mo · Monthly retainer
Don't optimise for GEO —
unless being cited matters.
Your buyers are asking ChatGPT and Perplexity which SaaS tool or FinTech platform to use. Right now, AI is giving them an answer that probably doesn't include you.
Don't Book a Scoping Call →The problem
What's happening to SaaS and FinTech brands
that aren't optimising for GEO.
Organic clicks are dropping despite strong rankings.
AI Overviews appear above organic results on 25% of Google searches. A page-one ranking now loses 34–46% of its clicks when an AI Overview appears above it. The ranking didn't change. The clicks did. GEO is the only way to be in the AI Overview instead of below it.
Buyers are researching in AI before reaching your site.
48% of SaaS buyers now use AI tools for vendor research before visiting any website. If AI doesn't mention your brand in that research phase, you don't exist in their consideration set. No amount of landing page optimisation fixes a brand that AI doesn't know about.
Traditional content SEO isn't producing AI citations.
AI systems retrieve and cite content differently from how search engines rank it. A page optimised for keywords may rank well and still never be cited in an AI-generated answer. GEO requires a different content structure entirely.
The methodology
What Rankozi does every month to build your AI citation share.
01
Reformatting existing pages for AI extraction
AI systems don't read content the way humans do. They look for direct answers at the top of pages, question-based headings, FAQ sections with specific answers, short paragraphs that are easy to extract, and statistics with clear attribution. Every month we identify your highest-priority pages and restructure them using these principles — without losing the content you've already invested in creating.
02
Telling AI systems exactly what your content is
Schema markup is structured data that tells AI systems — not just Google — what type of content a page contains, who wrote it, what organisation it belongs to, and what questions it answers. We implement and maintain all relevant schema types monthly: Article, FAQPage, Organization, Person, Service, HowTo, BreadcrumbList, and SpeakableSpecification. Every implementation is validated in Google's Rich Results Test.
03
Making your brand recognisable to AI systems
AI systems build knowledge graphs — maps of entities (brands, people, topics) and their relationships. For your brand to be cited consistently, it needs to be a recognised entity in those graphs. We build this through consistent brand presence across the web: SameAs schema properties linking your profiles, Wikipedia/Wikidata entries where eligible, Google Business Profile, industry directories, and Crunchbase. Consistent entity presence is one of the strongest GEO signals available.
04
A direct signal to AI crawlers about your site
llms.txt is a new file — similar to robots.txt but specifically for AI systems. It tells AI crawlers what your site is about, who runs it, what topics it covers, and which pages are most important to read. Most sites don't have one. We create and maintain it monthly as your content and services evolve.
05
Measuring your visibility in Google AI Overviews
Google Search Console has a Search Type filter that isolates AI Overview impression data. Most brands don't know this exists. We track your AIO impressions monthly — which queries trigger AI Overviews in your category, how many impressions your pages are earning, and how that number trends over time. This is the clearest measurable signal that GEO work is moving.
06
Testing 20 target queries across all 4 platforms every single month
AI citation is not consistent across platforms. A brand cited in Perplexity may not appear in ChatGPT. A brand in Google AI Overviews may not be in Claude. Each platform has different retrieval patterns and citation signals. Every month we test 20 of your most important category queries across ChatGPT, Perplexity, Google AI Overviews, and Claude — recording which brands are cited, which pages they use, and how your share is changing.
What you can expect
What GEO optimisation produces over time.
Months 1–2
Baseline established
Your starting citation share across all 4 platforms is documented. Content restructuring begins on your highest-priority pages. Schema implementation completed. Entity presence built. First AIO impression data visible in GSC.
Months 3–4
First citation movements
Restructured pages begin appearing in Perplexity and ChatGPT results for lower-competition queries. AIO impressions trending up for optimised pages. Schema-enhanced pages showing in Rich Results. Citation gap vs competitors beginning to close.
Months 5–6
Compounding visibility
Citation share building consistently across platforms. High-priority category queries showing brand citations. Month-over-month AIO impression growth visible in dashboard. Competitor citation share comparison tracking favourably.
Results vary by site authority, competition, and niche. GEO is not a one-time fix — 40–60% of cited sources change month-to-month. Consistent monthly optimisation is what builds and holds citation share.
Transparency
Every number. Every month. In one dashboard.
Every Rankozi GEO retainer includes a monthly Looker Studio dashboard with:
- ·AI Overview impressions over time (GSC data)
- ·Citation test results — which queries cite you, which don't, trend over time
- ·Competitor citation share comparison
- ·Schema implementation log — what was added or updated
- ·Content pages optimised this month
- ·Entity updates completed
You see exactly what was done, exactly what moved, and exactly what the next month focuses on.
Questions about GEO
Straight answers.
Don't start GEO optimisation —
unless being cited beats being invisible.
Start with the AI Visibility Audit to confirm the opportunity before committing to a monthly retainer.